Kitap Önerileri

Reklam Profesyonellerinden Kitap Önerileri


Aytül Gülçelik - Ajans Başkanı / Ogilvy&Mather
A New Brand World, Scott Bedbury
Trading Up: The New American Luxury, Michael Silverstein, Neil Fiske
The Courage to Create, Rollo May
The One-to-One Fieldbook, Don Peppers and Martha Rogers
The Tipping Point, Malcolm Gladwell

Haluk Sicimoğlu - Ajans Başkanı / Alice BBDO
Understanding Brands:
By 10 People Who Do, Don Cowley
World’s Greatest Brands, John Wiley&Sons
Driving Brand Value, Tom Duncan
Managing Brand Equity, David A.Aaker
The 22 Immutable Laws of Marketing, Al Ries/Jack Trout

Hakan Senbir - Stratejik Planlama Direktörü / Art Grup
The Use of Lateral Thinking, Edward De Bono
PO: Beyond Yes and No, Edward De Bono
Olumlu Devrim’in El Kitabı, Edward De Bono
Altı Şapkalı Düğünme Tekniği, Edward De Bono
Altı Ayakkabılı Uygulama Tekniği, Edward De Bono
Rekabetüstü, Edward De Bono
Stratejik Düşünme-İş, Politika ve Günlük Yaşamın Rekabetçi Yanı, K Avinash Dixit, Barry Nalebuff
İzinli Pazarlama, Seth Godin
Mor Ynek, Seth Godin
Gelecek Zamanda Düşünmek, Jennifer
Kotler ve Pazarlama, Pazar Yaratmak, Pazar Kazanmak ve Pazara Egemen Olmak, Philip Kotler
BrandChild, Martin Lindstrom
İnsanlar Neden Alışveriş Yapar, Paco Underhill

Prof. Dr. Nükhet Vardar / Elizi DanışmanlıkAdvertising Manager, Aaker Myers
Otto Klepner’s Advertising Principles, T. Russell & G. Verrill
The Creative Marketer, Simon Majaro
Accountable Advertising, Simon Broadbent
When to Advertise, Simon Broadbent
Planning Media, W. J. Donnelly

Serdar Erener
What’s in a Name?, John Philip Jones
Does It Pay To Advertise?, John Philip Jones
How Much Is Enough?, John Philip Jones
When Ads Work, John Philip Jones
How Advertising Works, Colin McDonald